Women Who Lead: Transforming Companies with Female Talent
We turn female talent into business strategy—and Latina consumers into your most powerful business advantage.
We don’t just talk about inclusion. We turn it into real results, inside and outside the company.
Stop guessing. Start winning.
Women Who Lead: Transforming Companies with Female Talent
We turn female talent into business strategy—and Latina consumers into your most powerful business advantage.
We don’t just talk about inclusion. We turn it into real results, inside and outside the company.
Stop guessing. Start winning.
Puerto Rico’s Leading Firm
in Female Talent and
Consumer Insights
From the start, we have believed that women are fundamental agents of change in the workforce. We have partnered with mid-sized and international companies eager to move beyond managing crises like harassment or pay inequality, creating environments where women feel valued and can thrive.
Through our rigorous W Certified Company™ program, companies not only measure their inclusion efforts—they are publicly recognized as top workplaces for female talent. This certification helps them attract, develop, and advance women into senior leadership roles, ensuring diverse and effective leadership.
We also assist in crafting advertising campaigns and retention strategies that genuinely connect with Latina consumers, understanding their needs and showcasing the true value of products and services.
If your company is ready to grow through the power of women and transform its culture, Women Who Lead is your strategic partner.
Puerto Rico’s Leading Firm in Female Talent and Consumer Insights
From the start, we have believed that women are fundamental agents of change in the workforce. We have partnered with mid-sized and international companies eager to move beyond managing crises like harassment or pay inequality, creating environments where women feel valued and can thrive.
Through our rigorous W Certified Company™ program, companies not only measure their inclusion efforts—they are publicly recognized as top workplaces for female talent. This certification helps them attract, develop, and advance women into senior leadership roles, ensuring diverse and effective leadership.
We also assist in crafting advertising campaigns and retention strategies that genuinely connect with Latina consumers, understanding their needs and showcasing the true value of products and services.
If your company is ready to grow through the power of women and transform its culture, Women Who Lead is your strategic partner.
Frances Ríos
Founder and CEO
"What started as exclusion became the driving force that empowered me to transform the lives of hundreds of thousands of women around the world"
Nearly 20 years ago, after securing significant victories for my employer convincing Puerto Rico's governor, congressional leaders, and over 100 CEOs to oppose an antitrust bill, I faced an unexpected challenge.
Despite my key contributions to expanding the company and generating billions in sales, my boss declared that I couldn't lead the newly created Government Relations department because it was "manly" and suggested I stay in Public Relations, deemed "more girlie.”
That moment was pivotal. I chose to change not just my life but also impact hundreds of thousands of women globally.
Thanks to that exclusion and archaic mindset, I founded Women Who Lead 17 years ago, focusing on helping women increase their earnings and achieve their dreams by understanding their financial needs and habits. Despite skeptics who doubted my longevity, I persisted.
My work as co-creator of the Equal Pay Act and the historic first Pay Gap Report in Puerto Rico has earned accolades from the EEOC, ALPFA, and the Women's Executive Council of Florida, and recently, the Teal Power Top Award from Voces de PR.
Frances Ríos
Founder and CEO
"What started as exclusion became the driving force that empowered me to transform the lives of hundreds of thousands of women around the world"
Nearly 20 years ago, after securing significant victories for my employer convincing Puerto Rico's governor, congressional leaders, and over 100 CEOs to oppose an antitrust bill, I faced an unexpected challenge.
Despite my key contributions to expanding the company and generating billions in sales, my boss declared that I couldn't lead the newly created Government Relations department because it was "manly" and suggested I stay in Public Relations, deemed "more girlie.”
That moment was pivotal. I chose to change not just my life but also impact hundreds of thousands of women globally.
Thanks to that exclusion and archaic mindset, I founded Women Who Lead 17 years ago, focusing on helping women increase their earnings and achieve their dreams by understanding their financial needs and habits. Despite skeptics who doubted my longevity, I persisted.
My work as co-creator of the Equal Pay Act and the historic first Pay Gap Report in Puerto Rico has earned accolades from the EEOC, ALPFA, and the Women's Executive Council of Florida, and recently, the Teal Power Top Award from
Voces de PR.
Our core objectives:
Promote inclusion and female leadership in companies
Women Who Lead supports businesses in attracting, developing, and advancing women into senior leadership roles, creating environments where women feel valued and can thrive.
Certify and publicly recognize companies committed to equality
Through the W Certified Company™ program, companies assess their inclusion efforts and receive public recognition as top workplaces for female talent.
Advise on strategies to connect with latina
consumers and talent
We provide guidance in creating advertising campaigns and retention strategies that authentically connect with Latina consumers, understanding their needs and highlighting the true value of products and services.
Our core objectives:
Promote inclusion and female leadership in companies
Women Who Lead supports businesses in attracting, developing, and advancing women into senior leadership roles, creating environments where women feel valued and can thrive.
Certify and publicly recognize companies committed to equality
Through the W Certified Company™ program, companies assess their inclusion efforts and receive public recognition as top workplaces for female talent.
Advise on strategies to connect with latina consumers and talent
We provide guidance in creating advertising campaigns and retention strategies that authentically connect with Latina consumers, understanding their needs and highlighting the true value of products and services.
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